During the pre-Production stages I decided to go with Channel 4 as the platform for Different Perspectives because it is one of the biggest channels in the UK. In terms of story I could see it suiting the channels target demographics well. There were also shows that are quite similar in terms of the 25 minute comedy-drama format that led to feel that this platform would be an great way to gain the 18-36 target demographic I am hoping for.
During their 2014 annual report Channel 4 describes its main goal as “staying commercially self-sufficient”. This is largely because they have a huge reputation as one of the largest independent Television programming channels in the UK for original content. In 2014 they spent £602 million on total content, £430 million of it being spent on completely original material.
In a statement on Channel 4's website they use the following statement:
‘We are a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive.’
This is largely why I want to use Channel 4 as my outlet, because they are looking for creative, original content above all. Since the tone of this production is as a comedy-drama with dark undertones, I believe that Channel 4’s demographic will be interested in a Television show of this type.
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