Today we presented our work research to our class and Unit lecturer. We talked about how our project development was going as well as ideas for filming the Student Nightclub idea.
Unfortunately the feedback we received wasn't as positive as we were hoping for. Our course lecturer felt that our Nightclub story didn't have enough of a story basis to go on and suggested expanding the budget/money saving idea to a day rather than at a nightclub as we originally focused on.
We were then told that the idea wasn't strong enough to focus on and that we should work on another story alongside it, this led to us reviving our SnapChat 'selfie' idea. For this we have already done the research and we could get the reporter involved and talk about the hype and controversy behind the brand. We could also make it interactive by finding a SnapChat addict to take the perfect 'selfie'. This may involve the Live report.
Looking back the reception we received was understandable, our student Nightclub idea seemed too focused on drinking and the Nightclub scene which could have a negative impact on the channel.
To counterpoint this, we could still focus on the budget idea but take the focus away from the drinking culture aspect. This could include days out, i.e visiting the cinema or cheapest takeaways. The segments main target of 'saving for students' is much clearer in this alternative.
On the upside, it seems that the class liked our style/tone for the target demographic and I agree that this is so far the clearest concept about our project.
The other thing we need to develop is the website and so far that is under construction and is currently being worked on by Kate. Further updates on this will be given later on.
Stay tuned.
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