Pre-Production Unit: Promotional Images

It was a great experience designing the 

poster for ‘What You Sayin’’ 

earlier this year, so I wanted 

to create another poster.

Promotional Images

As part of my role in making this project I have been looking at designs that I can use to help me create a poster. 

Designing the poster for 'What You Sayin' for the major group project earlier this year was a great experience, so I wanted to create another poster using photoshop. Once I create the final design I will feature it on the cover of the book I am writing, outlining my high concept idea, 'Different Perspectives'. 

For the promotional image I would like to use a photo that has been taken by myself and using an actor to represent the role of Elliott in 'Different Perspectives'. I decided to research into other images to see what other posters have been made for Channel 4 and other networks. 

The first poster I looked at was one that was made for Peep Show on Channel 4 very early on in the series' run. It is such a simple image, but it indicates towards the characters personalities and goes some way to showing how they interact within the show.
Mark appears worried and self-aware on the poster whilst Jeremy seems to be much more relaxed and almost dopey. This is only an interpretation but it is clear that the designers knew that this would grab the audiences attention in an evocative way.

Another poster I looked at was for the show Doctor Who, this version was designed for BBC America. Once again it is very important to point out the character traits, but this time it focuses more on the mise-en-scene. 

It features the inside of the iconic TARDIS that is inextricably linked to the show. This conveys not only about the personalities of the protagonists but also the setting in which it takes place. This is very appealing to new audiences as well as the old because it gives them a subtle insight into the sh
ow encouraging them to watch and find out more. As with Peep Show, the Channel logo features prominently. This is of course very useful when making a promotional image, to show what it is and where to find it. 

It is clear that the posters are there to represent not only the characters and the show but also the Channel itself. Effective advertising should be something that is not too cluttered and that ideally gives an idea of what the programme is based around. 

Is it therefore important for me to ask myself, who am you trying to reach? What demographics am I after? Tone is everything in these instances.

Looking at this research on different promotional images has been quite useful because it has given me an incentive into how the programmes are marketed by the distributors. I want the poster to be a clear representation of my project and make an impact on potential audiences, especially since my plan is to feature the design on the front cover of my Blurb book.